If you’ve been searching for a beautifully renovated home with plenty of space, thoughtful updates, and a desirable location, this stunning property in The Highlands deserves your attention.
The #1 Mistake Sellers Are Making Right Now
Dated: June 8 2026
Views: 26
One of the biggest mistakes sellers are making in today’s market is pricing their home too high “just to see what happens.”
A few years ago, sellers could often test the market and still receive multiple offers. In today’s market, that strategy is backfiring for many homeowners.
Today’s buyers are smarter, more cautious and extremely informed. They’re comparing listings online instantly, watching price reductions and recognizing when a home feels overpriced. The result? Homes that miss the mark on pricing are sitting longer — and the longer a home sits, the more buyers begin to wonder what’s wrong with it.
Meanwhile, homes that are strategically priced are still generating strong activity and selling much faster.
Pricing strategically does NOT mean underpricing your home. It means understanding your local market, recent comparable sales, buyer behavior and current competition. The goal is to position your home competitively from Day One — because the first two weeks on the market are often the most important.
Here’s a quick seller checklist before listing your home:
• Review recent comparable sales — not just active listings
• Consider current buyer demand in your price range
• Be realistic about updates and condition
• Focus on pricing ahead of the market, not chasing it down
• Work with a local expert who understands Columbia-area trends
Many sellers believe they can always lower the price later. While technically true, repeated price reductions can sometimes create the impression that a seller is desperate or that the home has issues.
In today’s market, correct pricing isn’t just important — it’s one of the biggest factors determining whether your home sells quickly or lingers online.
Latest Blog Posts
Data Centers Are Moving Closer to Homes. What Does That Mean for You?Data centers probably weren't on your list of things to think about when buying or selling a home.School districts? Sure. How
In honor of Grandparents Day — September 13Home has always been about more than four walls. It’s where families gather, traditions are passed down, milestones are celebrated, and
5701 E Flintstone Ln, Ashland, MO 65010 | 4 Bedrooms | 4 Bathrooms | 4,000+ Sq. Ft. | 23+ Acres | SoBoCo SchoolsWhere do you start when words simply can’t do a property justice?Tucked away on
These Properties are provided courtesy of Broker Reciprocity/IDX Lake Of The Ozarks Board of REALTORS® and Bagnell Dam Association of REALTORS® MLS, Inc. Multiple Listing Service. This information is copyrighted by The Lake Of The Ozarks Board of REALTORS® and The Bagnell Dam Association of REALTORS® MLS, Inc. Multiple Listing Service. Information is being provided for consumers' personal, non-commercial use and may not be used for any purpose other than to identify prospective properties
Listings displaying the MARIS logo are courtesy of the participants of Mid America Regional Information Systems Internet Data Exchange. IDX information is provided exclusively for consumers' personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.
Information is deemed reliable but is not guaranteed.
The territorial jurisdiction of the Jefferson City Area Board of REALTORS®, Inc. includes Cole, Callaway, Moniteau, and Osage Counties. This representation is based in whole or part on data supplied by the Multiple Listing Service of the Jefferson City Area Board of REALTORS®, Inc. Neither the Board nor its MLS guarantees or is any way responsible for its accuracy. Data maintained by the Board or its MLS may not reflect all real estate activity in the market.
Heart Of Missouri Board Of REALTORS® All information deemed reliable but not guaranteed. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) or information provider(s) shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless. Listing(s) information is provided for consumer's personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be
All information deemed reliable but not guaranteed. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) or information provider(s) shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless. Listing(s) information is provided for consumer's personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. The data relating
All information deemed reliable but not guaranteed. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) or information provider(s) shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless. Listing(s) information is provided for consumer's personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. The data relating
All information deemed reliable but not guaranteed. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) or information provider(s) shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless. Listing(s) information is provided for consumer's personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. The data relating
